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Posts Tagged ‘Yahoo’

Ad Age Reporter Cotton Delo Joins DKC PR

Cotton-DeloIn another example of the not-quite-new firms hiring journalists trend, Ad Age San Francisco bureau chief Cotton Delo has joined DKC Public Relations.

Delo–who specialized in social and digital during her nearly three years with Ad Age–will help further expand the firm’s Bay Area operations, which began just three months ago with the hiring of SVP Michelle Cox.

Delo will be Account Supervisor handling campaign initiatives for DKC clients based in and around San Francisco (a roster that includes names like LinkedIn, Airbnb, Yahoo and Sega).

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Yahoo Still Gets Way More Traffic Than Any Other Comparable Site

yahoo-logo-

Go ahead and make fun of Yahoo for its many desperate attempts to stay relevant:

Just don’t say Yahoo is dead. Not yet, at least.

The findings reported in yesterday’s CNET post make clear that Yahoo remains, for whatever reason, the top website Americans visit when they log in via desktop. Ahead of Google, even!

Sure, there are a lot of qualifiers we need to add to these findings, primarily that they don’t include laptop or mobile traffic, aka the most important kind.

The point, though: Yahoo is like the USA Today of web properties. You might not take it seriously, but if you want Americans to hear about your client, it should still hold a top spot on your pitch list.

Bloggers Unimpressed by Yahoo’s New Tech Site for ‘Normals,’ AKA Idiots

Oh look, it’s former NYT techie and current Yahoo Hater of Buzzwords David Pogue making fun of tech blogs’ names and calling out their writers’ headlines as prime offenders in the “meaningless jargon” category. Are you shocked to learn that they weren’t too impressed with his presentation yesterday?

Marissa Mayer clearly wants to reinvent Yahoo as a tech news company for the average browser, what with the elaborate roll-out and the middle-of-the-road Katie Couric appointment, but so far the established tech world is dubious.

Let’s check out Pogue’s introductory Yahoo Tech post to see what this is all about.

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Yahoo Guilty of an ‘Astonishing Display of PR Incompetence’

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Ouch, headline. The question follows: what, exactly, did Yahoo do that so thoroughly irritated Kara Swisher of AllThingsD yesterday?

Well, quite a few Yahoo Mail users have lodged their complaints after the service’s technically challenged re-launch in October, because apparently some people still use Yahoo Mail.

Seems Jeff Bonforte, the man in charge of the product, told attendees at a November event that users were so attached to the service that someone would need to “kick [them] hard” in their slouchy posteriors in order to get them to abandon it. So…brand loyalty?

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Google This: Yahoo Is Number One Among Search Engines

Yahoo-v-GoogleCheck your monitor. Reboot the computer. Pick it up and shake it like an Etch-a-Sketch. You read that headline correctly. According to comScore Media Metrix, online shopping — from back-to-school to coupon clipping — saw a considerable spike in Q2. Yeah for retailers, but the headline is yeah for…Yahoo? 

September marked the third month in a row that Yahoo claimed the first position, this time at 197,774 unique visitors to Yahoo sites from desktop devices. This is up from August at 196,432. I don’t know if it’s that flashy not-so-new logo or the CEO’s wannabe Maxim cover story, but there it is. Yahoo trumping the almighty Google.

Who woulda thunk it? In an interview with Forbes, that would be comScore VP of industry analysis Andrew Lipsman. 

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Facebook and Google Seem Serious About ‘Cheap Internet for All’ CSR Projects

him again...

When Mark Zuckerberg first announced his plans to create a free wi-fi program for the third world, quite a few responded skeptically. Was this simply a stunt designed to make Facebook look more like a responsible corporate citizen and less like Grand Theft Auto’s “LifeInvader” while adding millions to membership rolls?

Now it seems that most of tech’s biggest names are on the same page, and various projects that look and sound very similar to Internet.org are moving forward with support from the big boys. The most prominent project to date is the Alliance for Affordable Internet, or A4AI, which gained a good bit of attention this week thanks to the backing of the largest names in tech: Google, Yahoo, Microsoft, Cisco Systems and, yes, Facebook. The fact that Tim Berners-Lee, aka the inventor of the World Wide Web, serves as the project’s public face only adds to its credibility.

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New York State Fines ‘Reputation’ Firms in Fake Review Crackdown

I always feel like somebody's watching me...Last week a study revealed the importance of making sure that the first review for your client’s product is a good one. But if you’re based in New York State, you’ll have to be careful in soliciting positive feedback: Attorney General/consumer advocate Eric T. Schneiderman just helped enact the “most comprehensive crackdown to date on deceptive reviews on the Internet.”

The state’s yearlong investigation led to agreements (aka fines) with 19 companies including some of the best-known sources for online reviews as well as “reputation-enhancement firms” paid to astroturf for clients on sites like Google, Yahoo!, and Yelp.

Get ready for a fake shock: this practice went well beyond your typical restaurant and book reviews to ensnare doctors, lawyers and even “an ultrasound clinic”. The state conducted its research in classic undercover style, with an investigator posing as a business owner who suffered from negative write-ups and wanted his online reputation managed more aggressively.

Investigators found plenty of parties willing to lie for a price. Reputation firms at home and abroad didn’t just crank out reviews at a dollar-per-post rate—they also paid existing customers for more positive write-ups and even “went on review sites that criticized their own fake-review operations and wrote fake reviews denying they wrote fake reviews.”

Take a moment to read that sentence again.

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Yahoo! Goes Sans-Serif, Earns Media Coverage with Classic Marketing Tricks

Well, then: Yahoo! (don’t forget the exclamation mark) sure got the media excited to report on…nothing this morning. OK, maybe not nothing, but certainly nothing newsworthy.

In the latest stage of its Marissa Mayer-era rebranding adventure, your grandma’s favorite browser homepage unveiled its new (still purple) colors and went about trying to convince everyone to get excited. We have to admire their tenacity, because while no one seems particularly impressed with the site’s new duds, we’re all still talking about the rollout.

Slow clap.

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Facebook, Other Tech Brands Respond to Latest NSA Surveillance Revelations

The newest bombshell headlines from The Guardian‘s slow-drip reporting on our own National Security Agency‘s data collection/surveillance practices have created some unwanted headaches for the biggest names in tech. Last week’s article revealed that the American government didn’t just gather data from Facebook, Google, Yahoo and Microsoft—it also paid them millions of dollars to cover related compliance expenses.

In short, the super-secret Foreign Intelligence Surveillance Court (or FISA court) ruled in 2011 that some of the NSA’s practices were unconstitutional since the organization could not effectively distinguish foreign communications from standard domestic messages like the ones you send your co-workers and friends every day. The Obama administration declassified this information last week.

After the ruling, the agency had to adjust its way of doing things in order to remedy the problem, and those changes cost participating tech companies millions that the NSA then paid back—hence the “financial relationship” first disclosed in the Guardian piece. It’s all quite labyrinthine and infuriating, but we’re most interested in the big names’ responses.

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Teens Haven’t Really Abandoned Facebook

Yes, your 13-year-old cousin is totally over Facebook. Yes, she wrote about that fact on Mashable. But that doesn’t mean that you should sell all the stock you bought last year. More importantly, it doesn’t mean that your clients should stop paying you to manage their pages.

Slate offers a counterpoint because that’s what they do, noting that, while none of the author’s friends are on Facebook, she supposedly fears getting in trouble for unflattering pictures that her older acquaintances post on their timelines. And seventh graders never imitate their elders.

For the two hundredth time, Facebook isn’t going anywhere. More than 40% of Americans still check it every single day. Mark Zuckerberg says that the site’s teen membership has held steady over the past couple of years; if you don’t believe him, the latest Pew Research study found that it’s still far and away the most popular social network, no matter how much Yahoo paid for Tumblr.

You already know how this story ends, but we’ll clarify. All this little bit of citizen journalism means is that Facebook is not, and never really was, the be-all-end-all of social media promotions—and you’ll need more than a timeline post to win the attention of the youngest generation.

That’s it. Moving along…

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