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Posts Tagged ‘YouTube’

YouTube Is Rethinking Its Tough Stance Against Indie Labels

youtube logoFor the longest time, YouTube was known as the place to go for grainy home videos of the funny, the incredible and the mundane. Now the site is an Internet staple. Big brands rely on it for their marketing efforts. Entertainment companies use it to introduce upcoming projects. Everyday people have stepped up their game, making it the place for not just low-budget clips but higher-production videos that have the capacity to go viral in a major way.

And now that MTV doesn’t really show videos anymore and fans haven’t made the shift to networks like Revolt and Fuse at a tremendous volume (that, of course, could change), YouTube has become a key online place for music videos. So it was a big blow to indie labels when they were faced what’s being called an “ultimatum” from YouTube.

“Indies were rankled most by what appeared to be an ultimatum by YouTube, with the company telling labels that they would remove advertisements on their music videos, the service’s principal revenue generator, if they refused the contract’s terms, cutting them off from a stream that generates hundreds of millions of dollars for labels each year,” reports The Hollywood Reporter.

When did YouTube turn into a grumpy old man?

The video site now seems to be changing its tune (according to Financial Timessub req’d), which is a good thing for its street cred.

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Brands Rush to Sign the Latest Social Media Stars as Ambassadors

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Hundreds of young people with a bit of time on their hands are now moving to turn their mastery of social media into legitimate careers with backing from big brands–and The New York Times is ON IT.

A couple of stories this weekend highlighted the ways in which these social artisans have begun turning their Vines and YouTubes into cold, hard cash–while helping some businesses stay relevant with core demos in the process.

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Tom Cruise Agrees: 2005 Was the Year Everything Changed for Entertainment PR

tom cruise tweetDo you remember the moment that everything changed in the world of entertainment PR? This LA Weekly story proposes it was the moment we started saying that Tom Cruise jumped on Oprah’s couch. The article makes the case that he didn’t do that, but the Internet made it so.

At that time, Tom Cruise had made some of the movies he’s most known for – The Color of MoneyRain Man, Top Gun, Born on the Fourth of July — and had been crowned the third Greatest Movie Star of All Time by Premiere magazine. That was also the point where Perez Hilton and other entertainment blogs were starting to make their mark. And the same month of Cruise’s appearance on Oprah, YouTube had been unleashed upon the world.

Up to this point, Cruise had been pretty conservative about speaking publicly outside of his film appearances. He also had a powerhouse publicist by his side, Pat Kingsley. Because she worked with a number of A-list stars and entertainment journalism was confined to the print pages of magazines like People, she was able to manage media coverage of her clients with a firm grip. If she wanted to shut something down, she could make a call and do it.

But the article points out the free-for-all that blogs and viral video made of celebrity media. Particularly because stars — not used to the round-the-clock brutal coverage — said and did things out in the open that they didn’t think would get out (or be of interest if it did).

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Can Mike Bloomberg Really Take on the NRA?

Former New York mayor Michael Bloomberg has a lot of money and he’s very passionate about gun control.

This is nothing new.

His advocacy group Everytown for Gun Safety is, however–and this week the group launched its first campaign:

It’s a powerful PSA, though the fact that comments on the YouTube clip have been disabled hints at the considerable communications challenges ahead.

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WATCH: Netflix Goes to Prom, Proves Being a ‘Third Wheel’ Can be Epic

Call me old fashioned, but there’s just something totally un-romantic about propositioning a potential prom date via Twitter. That is, unless you’re courting a major company, not a classmate.

Seventeen-year-old Muthana Sweis, a student at Marist High School in Chicago, sent out the following tweet in January:

Hey @netflix if this gets 1,000 retweets will you go to my junior prom with me?— Muthana Sweis (@muthanasweis) January 30, 2014

In an appropriately-gushing response, Netflix accepted, tweeting:

We said yes! We’re third wheeling to #Prom2014 with @muthanasweis and his date: https://t.co/0AQKYrljxj— Netflix US (@netflix) March 28, 2014

So how exactly does Netlix “third wheel” it to prom? Well, for one thing, by providing some serious wheels.

Sweis got to choose between a few different TV-themed rides, and ended up selecting a classic ’50s Buick from “Grease” and a chauffeur dressed as John Travolta’s character, Danny. Oh, and for good measure, he also got wear a James Bond-esque tux. Read more

#PRFail: Samsung’s Flammable Phone Response Backfires

Burned-Samsung-galaxy-s4Samsung, the world’s largest smartphone maker, has a hot deal for the holidays. Its Galaxy S4 is smartly designed, fast as can be and oh yeah, catches on fire while charging. While that last note isn’t something most desirable for the kiddos, Samsung finds itself in a particular crisis communications ballyhoo.

A YouTuber who blasts his selfie videos under the name of “Ghostlyrich” is the reason Samsung hates social media. Why? Because instead of addressing Samsung’s customer service department and fighting through that malevolent hold music of “The Carpenters Greatest Holiday Hits,” he does this for the world to see.

That, and NSFW lingo the cool kids use, after the jump…

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YouTube Spearheads ‘Clean Up the Comments’ Movement

trollololololoInternet comment threads: can’t live with ‘em, can’t kill ‘em…or can you?

If you work in digital marketing or PR then you’ve almost certainly had some experience scrolling through comment sections to answer poorly spelled, logically unsound criticisms of your client or firm. And if you read our sister blog AgencySpy every week then you may well be one of those commentors who spends his or her lunch hour assuming fake screen names to talk smack about rivals’ work. (You can’t see it, but we’re wagging our finger at you right now.)

To those who hate comments as much as the rest of us, YouTube might be something of a savior: starting this week, the king of free videos will attempt to weed out the worst of the trolls by requiring that all commentors first sign up for Google+ accounts. How will this help anyone?

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Abercrombie & Fitch Knows What the Fox Says

Nothing says desperation like grabbing the latest, most annoying YouTube sensation and holding on for dear life (not that it’s much of a workout with abs like these).

Well, that was…bizarre. Now that everyone hates Abercrombie & Fitch due to its stated bias against non-models and hijabs, we suppose that providing cheap grist for the clickbait mill is one way to get attention.

Let’ hope it’s not enough, because A&F is quickly running out of people to offend and we’ve taken more than our share of schadenfreude from the decline and fall of Mike Jeffries’ soft-core empire.

Sorry for making you sit through that one.

Will TV Networks Pay for Publicity via Twitter?

We made it.The natural partnership between Twitter and television has earned a good bit of press over the past year or so, with Twitter taking credit for saving shows like Scandal and breathing new life into brain-dead franchises like The Bachelor. But this has been a free promo forum for networks, so will they pay for the privilege moving forward? And what, exactly, would they be paying for?

Unlike Facebook, Twitter insists that it can help clients more directly promote their products through new tools like Amplify, an ad option that embeds video clips within tweets. It’s like a mini YouTube with each clip sponsored by a brand whose ad runs before it starts, and that third party could make all the difference.

Yesterday the company revealed its first big partnership with CBS, which will try to build buzz for coming shows by doing a little bit of video-heavy content marketing. The problem is that studios still can’t tell which comes first—the ratings bump or the Twitter conversation.

How will the public respond to sponsored TV promos on their Twitter feeds? And how many such developments can we file under “content marketing?”

George Takei Gives the AARP a Sense of Humor

Who said the age of the celebrity spokesperson is dead? Weight loss companies may be struggling to find value in the big but “less credible” names they pay to promote their products, but in many cases a single famous face can change the public’s perception of a brand.

For example, we never would have picked George Takei to promote the AARP, but here he is explaining tech trends to your parents and grandparents in a YouTube series called “Takei’s Take“:

Is Google Glass relevant to the 50-and over demographic, and does this clip directly promote AARP’s interests? We’d say no to both, but the series certainly helps disprove stereotypes about the organization being out of touch with the cultural zeitgeist. The fact that the brand-new channel has earned more than 22,000 subscribers in the last two days and that the pitch pretty much writes itself is a clear illustration of Takei’s value. (But we do wonder how many of the users who watched this clip will qualify for AARP membership at any time over the next 25 years.)

h/t to Steve Hall at AdRants

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