A study by the Pew Research Center’s Project for Excellence found that Apple dominates tech news, with 15.1 percent of tech articles focused on the company. Microsoft, despite having a number of PR firms working with them (Waggener Edstrom, Weber Shandwick, and Edelman among them), only captured three percent of stories. Google was in the middle with 11.4 percent of stories focused on it.
The yearlong study looked at 437 tech stories in 52 newspapers, broadcast outlets, and websites from June 2009 to June 2010. The the new iPhone release was the second most-talked-about tech story during that time with 6.4 percent of coverage. The most talked about story was texting while driving, with 8.5 percent of all tech articles.
The research also found that the media sends mixed messages about technology, with 23 percent of stories sending the message that technology makes life more productive, but 18 percent of stories saying that the Internet isn’t secure.
Technology made up 1.6 percent of total coverage for the year, ranking 20 out of 26 total topics.
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