TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

The Lippin Group and LatinPointe Brands Partner

The Lippin Group, a strategic comms firm focused on the media and entertainment worlds, has partnered with LatinPointe Brands, a company that helps brands target the Hispanic community through event marketing, branded content, and other outreach methods. The two will work together on campaigns reaching Hispanics.

In 2012, LatinPointe will work on events including the United Farm Workers 50th Anniversary and the 9th Annual Tejano Music National Convention, Acceso Total En Vivo Concert for Walmart at the National Council of La Raza Conference. The Lippin Group has worked with Hispanic companies and organizations like the National Council of LaRaza (NCLR) and Univision Communications.

“With the increase in population and purchasing power of the Hispanic community, many companies should be asking, ‘How do I most effectively reach this important group?’ said Dick Lippin, chairman and CEO of The Lippin Group, in a statement.

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!