TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

The NBA is Hosting a Town Hall Tonight

For everyone who’s unwrapping socks on Christmas morning, despair not. The NBA is back and they’re playing on Christmas day. Before that, the NBA is pulling out a few digital tricks to get people excited for the season.

Today, they’re giving away free tickets and other prizes via Twitter trivia game, using the hashtag #BigNBAXmas. There’s also a live town hall taking place tonight at 8 pm ET on Facebook and at NBA.com/townhall. Oklahoma City Thunder’s Kevin Durant, the New York Knicks’ Amar’e Stoudemire, and Golden State Warrior Stephen Curry will be headlining.

Melissa Rosenthal Brenner, the NBA’s VP of marketing tells Mashable that social media and keeping in touch with the fans is very important to the league. But the folks over at ESPN are also picking up on the toll the lockout has taken and the soap opera drama that’s already taking hold for this season. Did you hear the boos for Kris Humphries last night? Yikes.

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!