Last week we wrote about The New Yorker‘s campaign offering fans who clicked the Facebook “like” button a chance to read a story by Jonathan Franzen that had been posted on the social networking site. Now, Business Insider is declaring the campaign a success by an even bigger margin than the 16,000 “likes” reported on Bloggasm. The magazine gained 17,209 “likes” by the time the story came down on Monday. And it got media hits in The Atlantic, Time‘s Techland blog, and other outlets and thousands of tweets.
But we’ll still keep an eye peeled for the next social media step from The New Yorker. This is definitely a win in the short run. Now that they’ve got all this attention, the question is: Can they keep it?