AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Was ‘The New Yorker’ Facebook Campaign a Winner?

Last week we wrote about The New Yorker‘s campaign offering fans who clicked the Facebook “like” button a chance to read a story by Jonathan Franzen that had been posted on the social networking site. Now, Business Insider is declaring the campaign a success by an even bigger margin than the 16,000 “likes” reported on Bloggasm. The magazine gained 17,209 “likes” by the time the story came down on Monday. And it got media hits in The Atlantic, Time‘s Techland blog, and other outlets and thousands of tweets.

But we’ll still keep an eye peeled for the next social media step from The New Yorker. This is definitely a win in the short run. Now that they’ve got all this attention, the question is: Can they keep it?

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!