Part of the reason why CEOs refrain from jumping on social media sites like Facebook is because the Whatifs have crawled inside their ears. To quote the great poet Shel Silverstein:

Whatif I get beat up?
Whatif there’s poison in my cup?
Whatif I start to cry?
Whatif I get sick and die?

You won’t get sick and die, but if there is the inevitable Facebook crisis, Ragan.com offers seven “practical” tips for getting through it. A few of the tips are “act quickly,” “join the conversation,” and “take responsibility.”

Any tips you would add? The comments section is open.