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Tools Round Up: Ketchum, Vocus, Gleanster, and more

Image from Pictela

Ketchum has launched the Well-Connected Checkup, a research tool that identifies a brand’s health and wellness traits, such as competitive strengths and weakness. The information is meant to help brands assess their influence in the space and with target audiences.

Vocus has introduced its Winter ’11 product platform, which includes on-screen filtering of results, analytics dashboards that can be customized, and distribution enhancements through the new PRWeb platform.

Gleanster, a site providing market research and analysis for tech-enabled companies, has launched. Among the topics covered by the site’s initial reports are social media marketing and monitoring.

AOL has acquired Pictela, a technology platform for distributing brand content across advertising and social media.

NASDAQ OMX has acquired Zoomvision Mamato, a company that provides live webcasting for IR pros. The service will become part of NASDAQ’s Corporate Solutions division.

MarketingHub.Me, an online community for Middle Eastern  marketers and comms professionals as well as those interested in the region, has launched.

Vimeo is launching an online video sharing site, the Vimeo Video School, that offers users free lessons on how to make better videos.

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