MediaVantage has announced enhancements to its online monitoring offering, including additional social media content and tonality scoring. For additional detail about the latest offering, check out the video after the jump.
PRWeb has partnered with Hearst Media Services in the San Francisco Bay area (outlets like the San Francisco Chronicle) to offer additional marketing services to the media company’s advertisers. Offered as GateList, PRWeb and its SEO services have now been added to the marketing options.
Business Wire has introduced an enhanced version of its media monitoring service, NewsTrak Clips. The service will now offer 3D charts and graphs for measurement purposes, options for a branded newsletter created with clips, and other options.
Havas has a new tool, The Flightdeck, that allows users to track online sentiment around their brand and the influence of those who are commenting. Data is pulled from a number of sources including Sysomos. The Flightdeck was developed by Havas firms Cake and EHS 4D Group.