TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Toys “R” Us Turns Blue For Autism Speaks

You may have started to see a lot of blue Facebook profile photos pop up on your news feed. As part of its annual fundraiser for Autism Speaks, Toys “R” Us is incorporating the nonprofit’s “Light It Up Blue” awareness campaign into its efforts.

Toys “R” Us and Babies “R” Us each have apps that will transform a supporter’s profile picture  into a blue autism awareness message. (Sample here.) The profile picture swap began this week; the awareness program began on March 1 and will continue through April 30.

This is the sixth year that Toys “R” Us has supported Autism Speaks. Donations to the cause can be made at Toys “R” Us stores and online. So far, the tally is more than $1.2 million.

Monday April 2 is World Autism Awareness Day. To commemorate the occasion and raise awareness, Autism Speaks asks people to shine a blue light like those seen in prior years at the Empire State Building and the Paris Stock Exchange. This is the organization’s third year with the “Light It Up Blue” campaign.

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!