In keeping with the recent spate of broadcast network rebrands, TV One, the cable network targeting African Americans, is getting a refresh with a new tagline — “Where black life unfolds” — and a renewed commitment to storytelling.
“TV One enjoys high brand awareness among our target audience, and we want to make sure our viewers understand exactly what the network is all about: great storytelling through a variety of genres that reflect and celebrate the rich diversity of black life in America,” the network’s EVP and CMO Kenetta Bailey told THR.
The network’s target demographic is majority female (60 percent of viewers are of the womanly persuasion) between the ages of 25 and 54.
The network will continue with its two highest-rated shows – Life After, Unsung – and it’s adding a new show, R&B Divas, that each build on the storytelling motif. The network announced plans earlier to dramatically increase the number of original shows it airs.
- When It Comes to Shopping at Aeropostale, Teens Would Rather Not
- Cinnabon Doesn't Need Advertising; Good Marketing and Branding Are Enough
- Vogue Continues Its Social Media Quest with September #Instagirls
- Three Message Points That Whole Foods Should Use In Its New Marketing Campaign