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TV One Rebrands With a Focus on Storytelling

In keeping with the recent spate of broadcast network rebrands, TV One, the cable network targeting African Americans, is getting a refresh with a new tagline — “Where black life unfolds” — and a renewed commitment to storytelling.

“TV One enjoys high brand awareness among our target audience, and we want to make sure our viewers understand exactly what the network is all about: great storytelling through a variety of genres that reflect and celebrate the rich diversity of black life in America,” the network’s EVP and CMO Kenetta Bailey told THR.

The network’s target demographic is majority female (60 percent of viewers are of the womanly persuasion) between the ages of 25 and 54.

The network will continue with its two highest-rated shows – Life After, Unsung and it’s adding a new show, R&B Divas, that each build on the storytelling motif. The network announced plans earlier to dramatically increase the number of original shows it airs.

Separately, late last month, the network named Monica Neal the SVP of PR. She starts that job on Monday.

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