Ad Age is reporting that the two have parted ways. “It wasn’t material for our [West Coast] operations, let alone Edelman. It would not have a been a large account for us or for anyone other than a very small boutique. It was less about the money than the opportunity to work with Twitter,” an Edelman exec tells the magazine.
Ad Age says executive changes may have played a role in the split. The story also says there are no seemingly no plans right now for a replacement.
It was only a few weeks ago that Weber Shandwick and Kellogg split after just a few weeks.
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