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Twitter Fight: Orbitz vs. Priceline

Today in social media brand wars, two longtime competitors face off on Twitter…with (sort of) hilarious results. In case you didn’t know, both @Priceline and @Orbitz claim to offer travelers the lowest available prices on tickets, rental cars and other accessories by “negotiating” with providers.

Priceline recently started an election-themed “Negotiator for President” promo campaign with the usual prizes and such–and Orbitz ran a similar “Vacation Party” campaign. Let the social media mockery begin:

It only got sillier from there.

 


The campaign and the faux competition many prove to be a branding win for both companies, which recently suffered some very bad stock news. Lest we take it all too seriously, Orbitz reassured its followers that the campaign was really all about the importance of voting.

What do we think? Was this a successful social media interaction between rivals or just a couple of guys messing around? Whatever the verdict, we certainly appreciate the Orbitz spokesman’s capacity for self-mockery:

Your move, Kayak.com!

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