TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

TwitterMoms Awarding Its ‘Seal of Approval’

TwitterMoms, a mom network of over 27,000 members, has introduced its own seal of approval system that will rely on real-life evaluations for products. The TwitterMoms Seal of Approval will also give consumers the ability to view ratings and feedback via a mobile site accessed by a QR code.

According to the press release, product evaluations are conducted by a diverse panel of moms – from different economic backgrounds, various geographic areas, and with different sized families. “To be awarded the Seal of Approval, a product must meet or exceed expectations in all areas of the evaluation 85% of the time and the same percentage of evaluators must be willing to recommend the product to others,” the press release says.

Quickie Manufacturing and P&G have partnered with TwitterMoms for its evaluation. A new version of Quickie’s Microfiber Twist Mop will launch next month with the TwitterMoms Seal of Approval. And P&G’s Dawn dish soap has used a TwitterMoms panel to evaluate a claim in one of its ads.

“For marketers, the benefits are twofold: They get customer feedback on products and marketing strategies, and they’re able to escape some of the finger-pointing that comes from sending bloggers new products, often in hopes of getting gushy reviews,” Elaine Wong writes for Adweek. Companies pay TwitterMoms to participate and TwitterMoms pays its panelists.

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!