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Twitter’s Vine Video App: Great for Marketers and Porn Promoters

Twitter Vine appNever underestimate the porn industry’s uncanny ability to worm its way into every single thing ever.

Twitter made media headlines at the end of last week with the debut of its new Vine video-sharing application, a feature that threatens to make the world’s top messaging service even more addictive by allowing users to post six-second GIF-style videos. What a great development, we thought; who uses words anymore?

You know who else jumped at the ability to immediately share short video clips with thousands of users? Porn promoters! Accounts started posting explicit excerpts along with hashtags like #porn, #sex and #boobs only a few moments after the app went live in the iTunes store.

As New York Times reporter Nick Bilton put it:

The porn problem quickly became a PR problem:

This morning “a human error” led to the inclusion of a very NSFW clip among Twitter’s “Editor’s Picks”, a list of featured videos seen by all active users.

Twitter issued an apology and promised to work on the problem. You know what, though? They totally saw this coming. The app’s terms of service page warns users that “you may be exposed to content that might be offensive, harmful, inaccurate or otherwise inappropriate, or in some cases, postings that have been mislabeled or are otherwise deceptive”. In other words, we aren’t responsible for all the X-rated spam coming your way. Every man for himself!

We have no doubt that Vine will be a great tool for promoters; here’s a cool little clip from Cision PR. At the same time, there’s no way Twitter can put “sensitive/adult content” warnings on every single X-rated clip. Vine could hurt Twitter’s reputation if it turns into a porn hub–and we don’t even want to know what kinds of stuff hackers would send to our followers if they accessed our account.

Last note: if you haven’t seen Vinepeek, you should really check it out. The site posts Vine clips in real time, so you can check in on the lives of users around the world in tiny, six-second bites. It’s the best introduction to the possibilities of the service.

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