We wondered how long this would last. Answer: about 24 hours.

That’s how long it took Verizon to back down from its absurd plan to charge wireless customers $2 for each one-time payment made online or over the phone, a.k.a, in Verizon parlance, the “convenience fee.”

The announcement was made in a press release on the Verizon website. According to the statement, they’re dumping the fee following “customer feedback about the plan, which was designed to improve the efficiency of those transactions.” In other words, the company was being skewered on social media and in the press and decided the $2 wasn’t worth the bad buzz and negative business consequences. Sounds very familiar.

According to The Huffington Post, there was online outcry, petitions, and even talk of an FCC investigation. Rather than charging the fee, the company says it will encourage customers to use one of the existing payment options. The fee was meant to go into effect in January.