German filmaker Werner Herzog, a living legend who founded his production company in 1963 has put his heft behind a brutal, 35-minute public service announcement as part of AT&T’s It Can Wait campaign. The multi-facet initiative is designed to get people to stop texting while driving. Herzog pulls you into personal stories of personal tragedy remarkably fast–there’s no action, no breaks and no way to hide from the issue when you watch and listen to his chosen subjects tell their stories.
“From One Second To The Next” will be distributed to more than 40,000 high schools in time for the school year. Here’s the kicker from TechHive gleaned a Newsday story: Texting while driving has now surpassed drinking while driving as the top cause of teen driving deaths, resulting in some 3,000 deaths a year and 300,000 injuries. That’s just one segment of the population. We applaud AT&T’s efforts to draw attention to this horrible growing problem.
You can view the entire documentary on YouTube: