TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

What’s ‘Enterprise Tech’ PR All About, Anyway?

Today we bring you another guest post courtesy of Pasta, a provider of public relations management solutions. Today the company launched “Pasta PR Chats,” a new interview series where employees speak with public relations practitioners of all shapes and sizes—from agency folks, to PR-savvy entrepreneurs, to in-house managers. Their first interview is with Rod McLeod, an account manager at Bateman Group and finalist for this year’s PRWeek Young PR Professional of the Year Award. You can head on over to Pasta’s blog for the entire interview, but here are some choice excerpts along with a clip in which Rod discusses the truth behind a lingering PR stereotype:

On the challenge of representing enterprise technology companies:

Every PR person is essentially a storyteller. Telling consumer stories can be easier because more people can relate to those stories. Coming up with parallels between what’s going on in the real world and enterprise technology is much more difficult, but it also forces you to be creative.

On his favorite thing about being in PR:

You learn something new every day. I love that my job involves reading TechCrunch, GigaOM and other tech publications to find out what’s happening in the industry, where things are headed, and how I can relate current trends back to my clients. It’s a fun game to play.

On the topic of recently being named a Finalist by PR Week for Young PR Professional of the Year:

I’d like to take full credit for my achievements but the truth is I’ve had great mentorship along the way. It also helped that I had a breadth of work experience when I entered PR, which allowed me to see things from different perspectives. At the beginning of our careers, most of us tend to be very granular focused.

On one unspoken benefit of press releases:

A major benefit of press releases that I don’t often see discussed is their effect on company morale. If employees see their work is being promoted and getting love from the marketing department, it makes them feel good. To me, that’s easily worth the $800 dollars.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!