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Whoops: Irish Bank Promo Misquotes James Joyce

Since Friday is payday for many folks, we thought we’d share this funny cash-themed promo faux pas.

Ireland’s Central Bank has learned a valuable PR lesson: When trying to garner public favor and interest by honoring one of your country’s greatest literary figures with a limited edition coin, please, for the love of all things bookish, try not to misquote him.

On Wednesday, the bank announced the launch of a limited-edition ten euro coin to honor James Joyce, which features a portrait of the author and a quotation from his world-famous epic Ulysses. The words printed on the coin read: “Signatures of all things that I am here to read.”

Unfortunately, the actual quote is: “Signatures of all things I am here to read.” The bank added the word “that.”

The backlash was swift, prompting the bank to release the following statement in explanation:

“The Central Bank acknowledges that the text on the Joyce coin does not correspond to the precise text as it appears in Ulysses (an additional word ‘that’ has been added to the second sentence). While the error is regretted, it should be noted that the coin is an artistic representation of the author and text and not intended as a literal representation.

The coin will continue to be available for purchase. Anyone purchasing the coin will be informed as to the error in the text. Anyone who may already have purchased the coin and wishes to return it will be facilitated with a full refund.”

Unfortunately, this has not satisfied the notoriously fussy Joyce loyalists, who continue to leave scathing critiques all over the web.

As Joyce once (actually) wrote: “A man of genius makes no mistakes. His errors are volitional and are the portals of discovery.” Perhaps the genius in this error has yet to be seen…but we doubt it.

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