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Why the Snakehead Fish Needs a Good Publicist

Lindsay Lohan has a hard working publicist. So does Charlie Sheen. So, surely, someone in the PR industry must be willing to take on the poor snakehead fish as a client. Ever since making an inglorious splash in American headlines for being a marauding invasive species indigenous to Asia and Russia, the public has both hated and feared the snakehead fish.

Scientists, reporters and TV personalities have inundated the public with scary facts detailing how the snakehead fish is a voracious predator that can decimate entire species of indigenous fish and wildlife, upsetting the precious ecological balances of entire ecosystems. Oh, and did we mention the snakehead fish can slither—well, more like wiggle—on land and breathe air via suprabranchial chambers? Well, it can. So load your guns and lock your doors. Snakehead fish are coming after your daughters.

Snakeheads do pose a serious and ecologically costly threat to our communities. They’ve proliferated in the Washington, D.C. area, and have even been spotted in New York City’s beloved Central Park as well as in Florida and California. So the public has every right to be both intrigued and concerned. Snakeheads are spreading. Naturally scientists, anglers and environmentalists are all asking the same question: What should we do now?

This is where public relations can play an important role. The snakehead fish, also known as Frakenfish or Fishzilla, has a horrible reputation. And there is no un-ringing the bell on this ecological development. The snakehead is here, and we must deal with it. Perhaps a savvy PR strategy can help contain the snakehead’s expansion by motivating its only natural predator: the public. However, people aren’t too keen on eating anything with “snakehead” in the name. It doesn’t really read well on a menu.

So can public relations help integrate the snakehead into our cultural palate? With a new name, can the snakehead fish be the next Chilean sea bass?

What would you rename the snakehead fish? Let us know.

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