TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Will Ferrell & Old Milwaukee: The Super Bowl Ad You Didn’t See

While the rest of the nation was going on about all the celebrities in the Super Bowl ads they were watching, viewers in Nebraska (and seemingly only those in North Platte) got a special low-budget Will Ferrell ad for Old Milwaukee beer.

The clip is nothing like the multi-million-dollar ads from last night. It certainly didn’t make it to any lists of top brands for the evening. (Networked Insights says Doritos, Budweiser, and Coke were tops by share of voice.) In fact, Ferrell doesn’t even get to say anything before the ad cuts off.

The video has also made an appearance on the Funny or Die Tumblr (Funny or Die is Ferrell’s comedy website) and is getting some pick-up online. But it’s not part of the collection of Madison Avenue gems on the Old Milwaukee website. (And, yes, we looked and this is one of the best versions of the ad available online.)

Old Milwaukee ads starring Ferrell started turning up in December. They’re all lo-def, odd, and completely in keeping with the comedian’s sense of humor. So, in a way, they also fit in nicely with the usual Old Milwaukee ads.

Since it doesn’t look like the beer company has put much thought into its marketing over the past decade or so, and E! Online says Ferrell is doing this for free, perhaps the Old Milwaukee folks saw it as a “why the heck not?” kind of situation. Let’s hope they did because, from a marketing standpoint, these ads don’t really entice you into popping open a can of the stuff.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!