Will the ‘NY Times’ Paywall Impact Your Media Strategy?

In a letter from New York Times publisher Arthur O. Sulzberger, the news outlet introduced its highly-anticipated digital pay structure. The paywall goes up first in Canada and will be launched here and around the world on March 28.

Home delivery subscribers won’t see a difference, and subscribers to The International Herald Tribune will also have access to NYTimes.com.

Everyone else gets 20 free articles per month before they’re asked to pay for a subscription.

Smartphone and tablet apps will offer free “Top News” and put everything else behind the paywall. And any story you click to on Twitter or Facebook will be free, even if you’ve exceeded your digital subscription limit.

There are three subscription packages; details and an FAQ available here. The basic package costs about $180 per year. So PR peeps, will this impact your media strategy at all? Comments are open or send your thoughts to @PRNewser.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.