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Yawn in Front of This Vending Machine and Get Free Coffee

Vending machines are no longer just logo-covered boxes that trade coins for products. Over the past few months, we’ve covered everything from Hot Wheels’ tweet-powered vending machine to Coke’s slender, patriotic, and peace-seeking ones.

Now, coffee roaster Douwe Egberts has equipped one of its java-dispensing machines — which resides in a busy South African airport — with facial recognition software, enabling it to recognize when a person yawns. When a sleepy traveler approaches the machine, he or she is given a complimentary cup of joe.

The catchphrase attached to the accompanying campaign, created by Joe Public, is simply: “Bye bye, red eye.”

Forget blocking Facebook…a yawn-detecting coffee dispenser might just be the office productivity-booster the world’s been waiting for!

Mediabistro Webcast

Marketing: Influencers and Brand Ambassadors

Marketing: Influencers and Brand AmbassadorsDon’t miss the chance to learn key elements that define successful digital influencers and why partnering with them can help generate sales and major prestige during the Marketing: Influencers and Brand Ambassadors webcast on August 21, 4-5 pm ET. You’ll participate in a live discussion with an expert speaker who will provide insights, case studies, real-world examples of strategies that have worked plus so much more! Register now.