The press, which happens to consist of a bunch of nerds, gave President Obama a bit of flack today for supposedly confusing the Star Wars “Jedi Mind Trick” with the Star Trek “Vulcan Mind Meld”, thereby creating the “Jedi Mind Meld” meme during a speech on some extremely important topic that we’d rather not think about right now. But the White House communications team was more than ready:

We must bring balance to the Force. #Sequester #JediMindMeld twitter.com/whitehouse/sta…

— The White House (@whitehouse) March 1, 2013

Hey Oreo, looks like the folks in government know a thing or two about “real-time marketing”. And yes, the “mind meld” URL does link to a page detailing the President’s deficit reduction plan. The team may not have been as quick on the draw as Han Solo or the cookie guys, but they did paint their sci-fi critics as “a bunch of stuck up, half-witted, scruffy-looking Nerf herders.”