Z-Life Magazine is the go-to pub for Zumba devotees. With an estimated 12 million people around the world who are enthusiasts of the program, Zumba Fitness started publishing the mag in 2010. Since then, the pub has established itself as an edgy health/beauty/fitness resource for women. You won’t see Z-Life publishing stories that you would find in a traditional health/fitness mag. Instead, readers are interested in bucking the status quo.
Z-Life EIC Andrea Carneiro welcomes PR pitches for fun, edgy products that are unique, or are connected to a celebrity trend. “Our readers are very into beauty and trends,” she said. “They’re definitely not girls that roll out of bed and go to the gym. They always look great.”
- Late Washington Post Editor Reprimands 'Flack' in Classic Letter
- Mashable's Branded Content Editor Talks Pitching
- Why Do So Many Journalists Dislike PR?
- Newsweek Journo Responded to Every Pitch for a Week. You Won't BELIEVE What Happened Next