But given the upcoming October 1 release of the much-anticipated film The Social Network, the noise around the move seems to be less about goodwill and more about the donation as an image-enhancing play.
Technorati, which sees Facebook as having “kicked its public relations into high gear,” writes:
While the contribution is no doubt generous and badly needed, it’s timing is clearly suspect as little more than an expensive public relations stunt. It’s just enough to dominate headlines throughout the weekend, and maybe ensure that people at least enter the theater next week with one or two positive thoughts about the controversial young CEO.
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