In a note to Al Jazeera America staff this afternoon about the channel’s upcoming one-year anniversary, CEO Ehab Al Shihabi said staffers “have accomplished a lot” over the past 12 months. “I am proud to say that both our internal culture and our reporting reflect the diversity of today’s world,” Al Shihabi wrote. “…Now, after one year, we must continue our work.”
Every day, we must deliver on our brand promise – providing accurate, in-depth, unbiased news stories that aren’t covered elsewhere, and that respect the diversity of today’s world. Aljazeera is known internationally for captivating content that reveals the human impact of today’s top news events, and we will evolve in order to meet those expectations and grow our audience.
I know there has been a lot of talk about ratings. Let’s put things in perspective. Other cable news networks have been on television for decades — we’re a year old. We’re still growing our brand awareness as well as our distribution, which is a little more than half of all U.S. cable homes.
But ratings only tell part of the story about Aljazeera America. Read more