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CNBC Cries ‘Exclusive’

Someone at CNBC needs to take it easy with the “EXCLUSIVE” button.

Today at 3:07pmET, CNBC’s Maria Bartiromo — with the help of some graphics — announced, “A ‘first on CNBC’ interview with the executive chairman, William Ford Jr.” Unfortunately, Ford was interviewed on Fox Business Network at 2:37pmET, a half hour earlier.

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Yesterday at 9:45amET, both Erin Burnett and Mike Huckman said they had an “exclusive” interview with Leland Wilson, CEO of Vivus. Huckman: “Joining me live from New York City and another CNBC exclusive is Vivus’ CEO Leland Wilson.” Yes…”another.” (Wilson also appeared for an interview on FBN later that day.)

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Including the Maddoff mansion “exclusive” that was on multiple networks, that’s three in just over a week.

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