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CNBC

CNBC Looks Into “The Oprah Effect”

By Chris Ariens on May 20, 2009 11:53 AM

Here’s one way to get Oprah Winfrey on in prime time – produce a documentary about her.

Next Thursday, CNBC debuts “The Oprah Effect,” a documentary about Winfrey’s multi-billion dollar impact on business, including how a brief mention by the queen of influence can turn entrepreneurs into millionaires. Carl Quintanilla hosts “The Oprah Effect” next Thursday at 9pmET, with an encore Sunday, May 31 at 10pmET.

• Related: NBC Went to Oprah Before Leno for Prime Time

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