CNN International Digital Creates New Post for MSN UK’s Peter Bale

Former MSN UK executive producer Peter Bale joined CNN in the newly created post of vice president and general manager of CNN International Digital, where he will lead editorial and commercial functions outside of the United States.

Bale, who will report to CNN Digital senior VP and GM KC Estenson, will oversee content, product, digital distribution, and partnership strategy, and he will be based in London.

Prior to MSN UK, Bale was a correspondent and editor for Reuters, a founder of FTMarketWatch.com, and online editorial director of Times Online for News Corp.

Estenson said:

International expansion is at the center of our growth strategy, and putting someone as strong as Peter into this new position underscores our commitment to extending CNN’s digital reach globally. Peter is a proven industry leader, and has demonstrated the ability to work in both traditional and emerging media, combining his deep pedigree in journalism with a keen understanding of the complexities in working for a technology giant.

Bale added:

I am thrilled to be joining one of the most respected brands in news. CNN is a leader in news and publishing technology, as its iPad app shows. I look forward to working with the CNN International team to grow the digital business and its reach to consumers worldwide.

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