TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Continues as Ike Loses Hurricane Status

ike_9-13.jpgEarlier this afternoon, Hurricane Ike became Tropical Storm Ike, after nine days as a hurricane. The downgrade didn’t change the possibility of more damage — or the continued wall-to-wall coverage on the cablers.

The New York Times’ Brian Stelter describes the technology changes that have come with weather coverage, comparing what is used today with what was first used by an up-and-coming Dan Rather in 1961 — as he reported from Galveston, TX.

“Forty-seven years later, using technology that Mr. Rather couldn’t have imagined during Carla, TV networks demonstrated the dangers associated with Hurricane Ike using a cornucopia of maps and graphics,” writes Stelter.

He also describes the method employed by FNC’s Shepard Smith last night, as the anchor used a “life-size” TV screen and Google Maps to, “zoom in on specific spots as he interviewed Fox correspondents and small-town mayors.”

What Smith did last night with the Google map…

shep_9-13.jpg

…looks similar to what CNN’s Jaqui Jeras has been doing this afternoon on the “Magic Wall” (“Weather Wall”?):cnnwall_9-13.jpg

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!