Fox Business Network has released a house ad taking aim at cable business leader CNBC, while tooting its own horn. The impetus behind the ad was the “booking wars” back and forth last week, which saw a CNBC policy that forbids guests from appearing on FBN or Bloomberg come to light.

The ad quotes from the CNBC policy, and ends with the FBN logo and the tagline “We know how to talk to business leaders.”