FOX Wonders “How Bad is Jim Cramer?”
Continuing the recent aggressive marketing campaign of FBN, the network has put out promos and print ads about the dangers of CNBC’s Jim Cramer.
The promo focuses on bad advice regarding Wachovia that Cramer apologized for and his dire warnings about the market on the Today show earlier this week.
“The last thing you need is bad advice. The last thing you need is CNBC’s Jim Cramer,” warns the ad.
The promos are running on FBN and FNC, as well as through local avails on CNBC in many of the biggest markets (including New York, Chicago and Los Angeles). The print ads ran in the New York Times and Wall St. Journal today, in the National section.
A CNBC spokesperson tells TVNewser: “CNBC has the most affluent and educated audience on TV and they are not easily fooled by publicity stunts. Jim Cramer is one of the most knowledgeable and insightful market commentators in business news today. Given that ‘Mad Money w/ Jim Cramer’ has more viewers than all of FBN’s shows combined, the business and investment community clearly agrees.”
An FBN spokesperson responds, telling TVNewser, “We’ll let the words of the investment community speak for themselves,” pointing to this post from Seeking Alpha (“Very irresponsible. Financial suicide. Cramer should be suspended”) and this on InvestmentNews.com (“Mr. Cramer is a ‘fear monger’”).
Click continued to see the TV promo (via the New York Observer)…
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Nadine Cheung
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