TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Getting Your News From Facebook, Without Even Knowing It

FBNetworks

Facebook is increasingly becoming a source of news, according to a new study from the Pew Research Journalism Project, but the benefit to network news divisions is yet to be seen.

“People go to Facebook to share personal moments – and they discover the news almost incidentally,” said Amy Mitchell, Pew’s director of journalism research. “The serendipitous nature of news on Facebook may actually increase its importance as a source of news and information, especially among those who do not follow the news closely.” The new survey finds that roughly two-thirds (64%) of U.S. adults use Facebook, and half of those users (47%) “ever” get news there.

Here’s what else the study of 5,173 adults conducted in late August and early September, found:

  • 42% of Facebook news consumers often watch local TV news, as do 46% of all U.S. adults.
  • 23% often watch cable news, compared with 24% of all U.S. adults.
  • 21% often read print newspapers, compared with 27% of the population overall.

But the fact that news outlets share their stories on Facebook is not of great interest to Facebook users.

If a news organization links to a story on Facebook, only 20% of people say that’s reason enough to click on it. The biggest single reason people click on links (at 70%) is interest in the topic. 51% will click because the story is entertaining, 50% because it’s surprising. 37% say a friend’s recommendation is a major reason.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now!