TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

‘Good Morning America’ Sees Biggest Morning Lead in 21 Years

ABC’s “Good Morning America” finishes the second quarter of 2013 as the most-watched morning show, winning its fourth consecutive quarter — a feat not accomplished since 1993-1994. Not to be outdone, “CBS This Morning” also had a big Q2, its best — and the closest competitively to NBC’s “Today” — since 1994.

“GMA” outranked “Today” by +789,000 viewers — the largest quarterly gap in more than 21 years. “GMA” also won among the A25-54 demo with a +95,000 viewer lead on “Today.”

“GMA” was up versus the year-earlier quarter: +11% in viewers and +5% in the demo. CBS was also up 5% in the demo and up +19% in viewers, while “Today” was down -6% in viewers and down -11% in the demo.

The averages for Q2, 2013:

  • Total Viewers: ABC: 5.501M / NBC: 4.712M / CBS: 2.895M
  • A25-54 viewers: ABC: 2.017M / NBC: 1.922M / CBS: 1.002M
Mediabistro Course

Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now!