TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

“Issues” Working For HLN’s “Niche-Target” Strategy

velez_3-3-.jpgJane Velez-Mitchell is a true-crime author, a television talking head, a lesbian, an animal activist, a recovering alcoholic and a vegan. She was until recently a glorified freelancer for Headline News, the sister channel of CNN.”

This is how the New York Times’ Brian Stelter begins his profile today of HLN’s newest star and host of “Issues,” which is setting ratings records for the network despite being initially created in “less than 24 hours.”

The program averaged 241,000 viewers in the A25-54 demo in February, as opposed to 157,000 from Glenn Beck‘s program the previous year.

With “Issues” and Nancy Grace‘s show at 8pmET (which has topped CNN and MSNBC at 8pmET for the past three months in the demo), HLN’s streamlined strategy has worked. “The advantage of having two fully distributed TV networks is that we can niche-target,” says CNN Worldwide EVP in charge of HLN, Ken Jautz.

(photo by Yana Paskova for The New York Times)

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now!