It was unusual for such a broad swath of TV outlets to hand several minutes of precious airtime to any public figure with a message to peddle, no questions asked.
On the other hand, Woods’ message was short, dramatic and – no matter if you bought his remorse or not – gripping when he declared, “I was unfaithful, I had affairs, I cheated. What I did is not acceptable, and I am the only person to blame.”
For many of the networks – especially cable news and sports-oriented ESPN – his news-making confessional was a welcome rallying point, rich grist for the mill for such talk-dominated TV. It promised to fuel hours of fresh debate on All Things Tiger, a favorite sport since Woods ran his SUV over a fire hydrant and into a tree outside his Florida home on Nov. 27. The resulting scandal has imperiled Woods’ towering status as an athlete and commercial brand.
Moreover, in the Western United States, Woods’ appearance was perfectly timed for the major broadcast networks, whose morning news shows were airing at that hour. (NBC was covering the Winter Olympics.)
KGW is looking for a News Producer. next job NBCUniversal is looking for a Senior Visuals Editor, NBC Owned TV Stations. next job Mainframe Studios is looking for a Assistant Production Coordinator. next job Bloomberg LP is looking for a Segment Producer. see all
Starting July 31, learn how to develop and create your own podcast in just a a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Register now!