MSNBC Dayside Changes: Return to Single-Anchor Shows; Themed Hours Go Away

MSNBC is streamlining its dayside schedule and doing away with the themed hours focused on the economy and politics. It’s a back-to-basics approach for the network’s daytime news hours which slipped to fifth place in December, behind FNC, CNN, HLN and CNBC between 9am-4pm.

TVNewser has learned that effective Monday, David Shuster will anchor at 10amET and 3pmET, Tamron Hall will anchor at 11amET and 2pmET and Contessa Brewer will anchor at 12N.

Chuck Todd and Savannah Guthrie begin the dayside hours at 9amET. Andrea Mitchell remains at 1pmET and Dylan Ratigan at 4pm.

MSNBC_1.26.jpgIt’s a continuation of recent changes to the daytime lineup.

The network’s themed shows “It’s the Economy” which had been co-anchored by CNBC’s Melissa Francis and Brewer and Friday’s “New York Times Edition” which had been co-anchored by NBC’s Norah O’Donnell and CNBC’s John Harwood have been canceled.

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