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Networks Brand the Crisis

The New York Times’ Brian Stelter writes about the way cablers have been branding the financial crisis.

“The news always feels the need to name everything,” says SVP for business news at CNBC, Jonathan Wald. “If it’s not branded, it doesn’t exist in modern television.”

On CNBC, Stelter writes: “Eventually it became a ‘Wall Street crisis,’ and before long it was a ‘Wall Street/Main Street crisis.’ In the last week, ‘Great Recession’ has become a popular phrase.”

“Sometimes there are no easy names for things that are this big and important,” says Wald.

Earlier: TVWeek’s Michele Greppi writes: “Terminology Takes on Political Slant

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