TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

On CNN, A Discussion About CNN’s — and Others’ — Falling Ratings

“It’s no secret that CNN’s ratings have suffered the most, even though all three are down,” Howard Kurtz said as he discussed falling cable news ratings on “Reliable Sources” Sunday.

“I respect CNN for trying to be a straight news channel at a time when it is certainly easier or cheaper to go the partisan or opinionated route that MSNBC has done following the lead of Fox News,” said Kurtz.

The Washington Post’s Paul Farhi says it’s a good strategy for CNN, only because if the network turned an ideological corner now, that street of viewers would already be taken.

“The cable networks have figured out that you can’t rely on the news cycle, you’ve got to get appointment television. Partisanship by MSNBC and Fox has been the strategy. CNN’s strategy has been to play it down the middle. If it went more partisan, it would be dividing a market that is already occupied.”

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now!