TVNewser Show TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Spike Lee Directs Spots for MSNBC’s ‘Lean Forward’ Campaign

Spike Lee directs MSNBC’s new marketing campaign, branded: “Lean Forward.” The advertising campaign officially launches Monday and will be seen on MSNBC cable, msnbc.com and other NBCU platforms.

So what does it mean to “Lean Forward?”

“In its simplest form, it’s a tagline,” said MSNBC president Phil Griffin. “You will see it on-air, in promotions and in advertisements. In the broader sense, however, Lean Forward captures the spirit of everything we do and everything we believe.  It’s about celebrating the best ideas, no matter where they come from;  that tomorrow can, in fact, be better than today.”

The campaign, which will include MSNBC anchors, comes as MSNBC has topped CNN for four consecutive quarters in both A25-54 and Total Viewers.

To check out one of Spike Lee’s MSNBC joints

Mediabistro Event

TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!