TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Star Anchors Search for Profits On Their Own

The New York TimesBrian Stelter has a front page story today about the massive amount of talent changes going on at the networks recently.

Meredith Viera bid farewell to viewers on “Today” this morning. Scott Pelley anchored his first “CBS Evening News” Monday night. Jim Lehrer, who has been with PBS since 1973, broadcast his final “News Hour” on Friday. Later this month, Keith Olbermann will begin a new show on Current TV. Stelter points out that this is indicative of a rapidly-shifting industry:

It seems like the most tumultuous time on the small screen in a generation, but much of the tumult is off the screen, in business meetings about how the media industry is transforming.

“The changes have been seismic — so seismic, in fact, that the next generation needs to work even harder to try to put the pieces back together or get some semblance of an audience,” Jonathan Wald, EP of “Piers Morgan Tonight” tells Stelter.

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!