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Posts Tagged ‘KC Estenson’

Jeff Zucker Names New CNN Digital Team

newCNNCNN President Jeff Zucker announced today a new management structure for CNN Digital led by Andrew Morse, Meredith Artley and Alex Wellen. This moves comes after KC Estenson, the former senior vice president and general manager of, was laid off amid company-wide cuts.

The new, three-headed digital group has specific roles designed for each member. Morse will oversee CNN Digital global operations and editorial. Wellen is the chief product officer, while Artley has been promoted to editor-in-chief.

Zucker issued the following statement: Read more

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KC Estenson Leaving CNN

estenson.kc.2013KC Estenson, SVP and GM of CNN Digital, is leaving the company as the network finalizes a workforce reduction of 300 employees.

Atlanta-based Estenson joined CNN in 2008 overseeing all aspects of CNN Digital’s business. More recently he was running the business side as editorial was re-assigned to New York-based CNN SVP Andrew Morse.

Estenson joined CNN from the Walt Disney Company where he oversaw the digital media businesses across the portfolio. Estenson, insiders tell TVNewser, is on vacation this week and was planning to announce his departure when he returned.

The news was first reported by Mashable.



Jeff Zucker on CNN’s MH370 Coverage: ‘The Audience has Spoken’

CNN planeMashable’s Jason Abbruzzese talks to CNN executives, including Jeff Zucker, about how the network has “embraced data to help understand not just what to say and how to say it, but where to say it and when to stop saying it.” In the case of the missing Malaysian plane, for example, the network concluded that “numbers, not critics, are the measure of success”:

“I think that if people want to be critical of CNN for over-covering a story, that’s totally fine with us,” CNN Worldwide President Jeff Zucker told Mashable. “Clearly, the audience has spoken and said that what CNN did was correct.”

CNN’s use of data to track the habits of consumers online and on TV helped the outlet realize that the plane story had legs. That research prompted the network to keep the story on air longer than might seem intuitive to a news producer.

[...] KC Estenson, general manager of CNN Digital, said the missing Malaysian airliner was just the most visible example of the network’s embrace of data as an editorial tool.

“We’re looking at consumption patterns and trends across the web, mobile, social and video, and then on third-party sites, looking at that and making decisions about how we program for all platforms,” said Estenson, who oversees CNN’s data operations. “You’re seeing that start to come online and start to bear fruit with something like the Malaysian airline story.”

CNN Plans ‘Complete Overhaul’ Of Digital Operation For Fall

CNN is planning its most significant changes to and the CNN digital platforms in more than a decade for the Fall. The channel is preparing to launch a redesigned site that not only looks different to users, but has a completely new back-end system that its editorial producers can utilize.

“People are often overwhelmed by our site, we have said it before but it sometimes seems like a machine that spits out breaking news,” CNN Digital senior VP KC Estenson said at Time Warner Center this afternoon. “It needs to stop doing that, it needs to pay off like the real human beings that are creating this stuff.”

There are a number of changes that will be obvious to users. The focus will be on photos and video (including photo and videos that are “full bleed” and take up most of the screen), and there will be much more color. In fact, the colors of the site will change throughout the day based on the news. In the morning will have softer colors, shifting to blues and grays during the day. If there is urgent breaking news–such as a bombing–the entire color scheme for the site will shift to red.

“Big Pictures and Big Headlines” is the message that CNN Worldwide president Jeff Zucker sent to staff, and the new site reflects that.

To help with that cause, the site will also look the same regardless of what device it is accessed on. The layout is capable of changing on the fly to best fit the device, and the top stories will stay the same. Right now, each device has a slightly different layout, and sometimes even feature different story selection. Advertisements will also be reformatted dynamically to fit the device, allowing CNN to sell ads on desktop that also work on mobile.

“Many organizations are struggling to monetize mobile,” Estenson says. “One key paradigm is to remove the friction of buying mobile.”
Read more Getting New Homepage And Organizational Structure

In a sign of just how quickly new CNN Worldwide president Jeff Zucker is moving to change the company, the homepage will be getting a new look this afternoon, as well as a new organizational structure.

The moves carry Zucker’s fingerprints, including a cleaner look, some design influences from the CNN app, “CNN Trends” at the top of the page and news sections color-coded to the subject, as seen on Jake Tapper‘s 4 PM show “The Lead.” The bottom of the page features a distinct grey video module. You can see a screenshot of the new homepage after the jump.

The new executive structure will have VP/managing editor Meredith Artley adding oversight of the digital video team. Mike Toppo has been promoted to VP and senior editorial director, where he will have oversight of the homepage. Alex Wellen will become VP of products and operations, including oversight of mobile and Allen Wyke will join CNN Digital as its senior VP of technology and product development.

CNN Digital senior VP and GM KC Estenson announced the changes in a note to staff, obtained by TVNewser.

“Throughout the coming days, weeks and months Meredith and Mike will drive an effort to develop a punchier, more authoritative and engaging voice for — from headlines and imagery to content and story order,” Estenson wrote. “We do breaking news better than anyone, but there’s room for improvement and expansion beyond the breaking news cycle — through urgency, quality and story selection.”
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The Ticker: Zite, Kathie Lee, Language

  • ReadWrite covers Zite, the social iPad app acquired by CNN last year. The story, unlike many acquisition tales, is a positive one. “There is a deep respect from me and the other CNN execs for the Zite team,” KC Estenson said. “We are not bullshitting about how much we get along and how well we work together.”
  • The ABC/Univision partnership posts an item taking a look at language on Fox News Channel (h/t J$P). The focus is the use of the word “illegal” in reference to immigrants. As noted by the author, some FNC contributors are not fans of the term.

CNN, Facebook Partner On 2012 Election Initiatives

CNN and Facebook are partnering up on a handful of 2012 election initiatives. The deal gives CNN and its anchors some very prominent placement in official Facebook apps and pages.

Among them: an “I’m Voting” app that will let users share their views on politicians and issues. That app will also serve as a “second screen” hub for CNN’s political reportage. CNN and Facebook will also partner on metrics that look at political opinions through the site’s users, and on surveys that attempt to gauge views on key issues.

Our sister site AllFacebook has more details on the partnership.

Elsewhere, CNN’s senior VP and GM of digital, KC Estenson, talks to AdWeek about
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Matt Dornic Moves to CNN Digital PR

One of our fishes is on the move.

Matt Dornic, a FishbowlDC contributor, and before that co-editor since February 2009, is joining the CNN public relations group working with the digital teams:, CNN Mobile and Apps. Dornic is also leaving his day job at public affairs firm Quinn Gillespie.

Dornic will work out of CNN’s New York offices, and split time in Atlanta working with the CNN digital leads KC Estenson and Susan Grant. He’ll be finishing up at Quinn Gillespie and FishbowlDC this month and will join CNN on December 5. Dornic replaces Jennifer Martin who joined Apple public relations in June.

Betsy will be posting a FBDC contributor job later today on the blog.

Good luck Matt!

CNN International Digital Creates New Post for MSN UK’s Peter Bale

Former MSN UK executive producer Peter Bale joined CNN in the newly created post of vice president and general manager of CNN International Digital, where he will lead editorial and commercial functions outside of the United States.

Bale, who will report to CNN Digital senior VP and GM KC Estenson, will oversee content, product, digital distribution, and partnership strategy, and he will be based in London.

Prior to MSN UK, Bale was a correspondent and editor for Reuters, a founder of, and online editorial director of Times Online for News Corp.

Read more

Inauguration Notes: ABC, CNN, CBS…

• ABC’s World News with Charles Gibson will air an expanded, 90-minute edition on Inauguration Day, from 6:30-8pmET. The 6:30 half-hour broadcast airs with limited commercial interruptions, and will run in pattern across the country. The extra hour will be available live at 7pmET. ABC previously announced Gibson will anchor live from Washington, D.C. from Saturday-Tuesday.

• Webnewser has an interview with executive KC Estenson regarding’s Facebook partnership for the Inauguration. More details are on CNN’s Facebook page.

• CBS has released will use some new graphics for the Inauguration coverage. Here’s a sample: