Former HLN chief Scot Safon has joined The Weather Channel as its executive VP and chief marketing officer, the company says.
“I’ve decided it is time to leave my Turner home to explore what I want to do next,” Safon wrote to HLN staff at the time. “This week marks my 22nd anniversary at the company, and I look back at an experience that feels both very rewarding… and very complete.”
What he wants to do next looks similar to where he got his start: in marketing. Safon was the senior VP of marketing for TNT, before joining sister network CNN in 2002 as its senior VP of marketing. In 2007 he was named executive VP and chief marketing officer of CNN Worldwide. He became the GM of HLN in 2010.
As it happens, the two largest media companies in the Atlanta are are Turner Broadcasting (which owns CNN, TNT, Cartoon Network and other channels) and Weather Company (parent company of The Weather Channel). In other words, if you are a media executives in the city, your employment options are somewhat more limited than if you were in New York or Los Angeles.
Update: the official announcement is below.