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The Ticker: CNBC’s ‘Cuffs,’ DC Ideas, SocialGuide

  • CNBC and Yahoo! have teamed up for their first original online program. “Off the Cuff” will be a weekly video series featuring sit-downs with C-suite execs about how they got to the corner office and beyond.

  • Nielsen, the TV ratings service, is getting into the social TV measurement biz with the acquisition of SocialGuide which tracks social conversations around more than 30,000 programs, across 232 channels. Lost Remote has the story behind the deal.
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