This is Today…on CBS?

Meredith Vieira, as Pinocchio for this morning’s Today show Halloween costume contest, played her part well. During a toss to break during the 8:30 half hour, Vieira said, “But first, this is Today on CBS.” As her nose grew, Matt Lauer, as Humpty Dumpty, just groaned (as opposed to cracking up). I’ll stop now.

Ann Curry as Cinderella, Al Roker as the Gingerbread Man, Vieira as Pinocchio, Lauer as Humpty Dumpty, Hoda Kotb as Little Red Riding Hood, Kathie Lee as the Big Bad Wolf, and Amy Robach as Rapunzel.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.