NBC’s “Today” passed an arbitrary but fun social media milestone late yesterday, as its Facebook fan page passed one million likes. This morning the co-anchors went out to Rockefeller Plaza to talk about the accomplishment. Fans in the Plaza were given orange t-shirts and foam fingers, and were encouraged to “get excited” behind Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales.
Among the revelations gleaned from the Facebook page: the U.S. state with the biggest number of “Today” fans is Texas, and abroad Australia (which has a very successful “Today” show of its own) and Egypt are well-represented.

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