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Viewership May Be Up, But CNN’s Brand Perception Is Down

CNN’s brand perception has weakened in the first months of 2014, dropping two points in the last month, according to new research by YouGov BrandIndex, a daily consumer perception service.

The report, comprised of 35,000 interviews, finds that CNN and HLN were at, or close to, one-year highs in perception at the end of 2013, but have declined in the first few months of this year. CNN started aggressively covering the missing Malaysian airliner after it went missing March 8 and has only slowed somewhat.

The report measures consumer perception using a buzz score, which ranges from 100 to -100. At the beginning of this year, CNN was at a -4, but has slid to -8 in the report. It also found MSNBC has been consistent at -10 throughout the year, while Fox News was the only cable news network with a positive buzz score, hovering between 4 and 6.

CNN Brand

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