TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Weekend Morning Show Ratings: Q4 2012

NBC’s “Today” may have lost its lead during the week, but the show’s weekend broadcasts are still hanging on to a small lead over the weekend editions of ABC’s “Good Morning America.”

In the fourth quarter of 2012, “Today” had a slight Total Viewer lead on Saturdays, edging “GMA” by +62,000 for the top spot. The two shows are tied in the A25-54 demographic for the quarter.

On Sundays, NBC leads ABC by +34,000 Total Viewers and +22,000 A25-54 viewers, but ratings stalwart “CBS Sunday Morning” has a commanding lead over both “Today” and “GMA.”

The Saturday averages for Q4 2012:

  • Total Viewers: NBC: 3.587M / ABC: 3.525M / CBS: 1.769M
  • A25-54 viewers: NBC: 1.233M / ABC: 1.233M / CBS: 641K

The Sunday averages for Q4 2012:

  • Total Viewers: CBS: 5.505M / NBC: 3.185M / ABC: 3.151M
  • A25-54 viewers: CBS: 1.734M / NBC: 1.054M / ABC: 1.032M
Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!