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WSJ Live Project ‘Very Highly Regarded at News Corp.’

Alex is down in sunny Miami Beach this week covering the 2012 NATPE conference of TV programmers, producers and executives. He attended a panel this morning — written up on FishbowlNY — with John Miller, News Corp.’s chief digital officer who is bullish on web video. “I think we are just entering into the real video age now,” Miller told the crowd. The company’s Wall Street Journal, is going all-in on video. In October, The Journal launched WSJ Live, an app for Internet-connected TVs and the iPad, that brings up to four hours of daily live TV from the Journal newsroom.

The Wall Street Journal Project is very highly regarded at News Corp., someone close to the matter says. During business hours, the WSJ has a CNBC-style lineup of business programs, streamed on WSJ.com. The key for the WSJ project is expanding its distribution beyond the newspaper’s website. Our source says that the company has CNBC in its sites, trying to create the next generation of business network, without many of the high costs associated with launching a new TV network.

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